Deviating from the Standard

Deviating from the Standard

Within the energy sector, the main driver of change has been to increase efficiency. As in, we have accepted the underlying prime movers are infallible and only need some tidying-up. Deviation from natural monopolies and exposure to the global markets have introduced a perception of uncertainty. For innovators, however, it has created fertile ground to create and grow. As neuroscientist Beau Lotto sees it, “The next big innovation probably won’t be a new technology…but a new way of seeing.”

New technologies coupled with new energy market opportunities are the fuel for an evolved perception. If you have ideas or pieces of a seemingly bigger puzzle, reach out and leverage our team. We are believers in challenging the status quo, and push to explore uncertainty while staying practical.

Terms like “deviant” and “misfit” are normally freighted with negative connotations. But neuroscientist Beau Lotto explains in his new book, Deviate: The Science of Seeing Differently, that it is our ability to defy conformity that has triggered nearly every advance in human progress. The next big innovation probably won’t be a new technology, he says, but a new way of seeing.

National Geographic, "The Amazing Ways Your Brain Determines What You See"

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