Retail electric sales

Retail electric sales

"Time to pay the bills" by JoanDragonfly licensed under CC BY-SA 2.0

the sale of electric energy directly to consumers of that energy

Pros

One-way retail electric sales have worked reliably for 100 years.

Cons

Self-generating electricity from PV changes the fundamentals of retail electric sales.

Real Talk

A transition to 100% RE requires a new and dynamic retail sales structure. Communities will partner to be sellers and purchasers of energy.

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