Lou is responsible for turning the vision into reality. In addition to leading the development of marketing and sales strategies, he oversees corporate communications, brand identity and presence, and the evaluation of new services, partnerships and market opportunities.

After graduating from IUP with a B.S. in English and German, Lou got his start with a publisher of building trade magazines. He has since served the energy, municipal, financial, healthcare, insurance and consumer goods sectors, on both the agency and client side.